Luxury Is Booming in Baja California Sur

Baja California Sur is in the midst of a luxury boom. Global brands are planting flags. Private jets land daily. Development is surging. Yet behind the headlines lies a silent bottleneck: qualified talent.

Hotels are opening faster than the region can produce skilled hospitality professionals. This talent gap threatens guest experience, brand standards, and long-term sustainability.

Imported staff from major cities or abroad often lack cultural fluency. Local hires may lack technical training. The result: high turnover, slow onboarding, and diluted service excellence.

The solution is not just recruitment — it’s cultivation. The future belongs to hotels that invest in *place-based talent ecosystems*. That means partnering with local institutes, mentoring new generations, and giving back to the community that supports your business.

At CURADO, we believe the next luxury frontier isn’t only design or location. It’s the soul of your team. Guests remember warmth, presence, intuition — qualities that cannot be outsourced.