Women’s Health

In the world of luxury wellness, a massive market is hiding in plain sight: women’s health. From hormonal balance and fertility to menopause and sleep, female guests are seeking solutions — but not finding them in most hotels.

The data is striking. Women control over 80% of consumer purchasing decisions. They drive travel choices for families, retreats, and solo escapes. And yet, most wellness programming remains gender-neutral — or worse, gender-blind.

For visionary hoteliers, this is an opportunity to lead. Custom sleep protocols, hormone-supportive cuisine, thermal therapies for menopausal relief, or retreats focused on cycle-based performance — all of these are not only possible, but urgently needed.

At CURADO, we see women’s wellness not as a niche but as a design principle. It’s time to co-create with female practitioners, medical professionals, and guests themselves.